A VISION
TAKES SHAPE

Branding Invisia

When Invisia’s founder told us about his vision, the start had already been made. We turned his vision into a brand to which we breathed life into - on all levels, on- and offline.


The start-up company based in Winterthur offers smart-living solutions for people who don’t want to know too much about the technology behind it. Invisia connects various systems from different and seemingly non-related suppliers to create intelligent and well-coordinated solutions to provide more comfort, more security and more environmental responsibility for private homes.

 

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NAMING


The new name had to convey one of the key assets: The invisibility of the technology. And with introduction of any new company name, we had to make sure the naming rights as well as the domain name wasn’t already taken in the relevant categories.

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DESIGN

Our goal was to create an unmistakable and dynamic identity, alluding to where the Invisia’s products and services could be found. From the very beginning, we were also anticipating the needs and demands of the most widely used brand touchpoints.

 

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IMPLEMENTATIONS

– Naming
- Brand story & brand message
- Corporate design
- Corporate brochure
- Sales folder
- Ad campaign
- Trade show booth
- E-Newsletter
- Website
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THE INVISIA BRAND
EXPERIENCE ON THE WEB.

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Website for Invisia
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