Employer
Branding

Successful employer branding positions your brand as an attractive employer — good employee branding will naturally follow.

Managing an employer brand well, results in employees speaking positively about their employer to their friends and families or writing positive reviews on job platforms. They become ambassadors of the employer brand.

Benefits for employers
and employees

Employer branding helps to make good matches: if it is clear to both sides where the journey is headed, this contributes to more suitable and long-term working relationships

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Employer branding

strengthens the image as an employer

creates an authentic corporate personality and makes employer values comprehensible

increases employees' sense of belonging and loyalty

increases potential for small companies to make a name for themselves

increases interest in job applications

clarifies job descriptions and hiring criteria

enables clearer communication during job interviews

makes it easier for both sides to decide whether the candidate and the company are a good match

creates a decision-making basis for coordinated measures - both internally and externally

«Through a clear strategy and the uncovering of opportunities, we have given a boost to the Bangerter employer brand with targeted measures such as employees recruit employees.»

Hans Maeder
Head of HR and Finance at Bangerter Microtechnik AG
«Since we involved employees of all ages in the rebranding process, we were able to generate enthusiasm among all colleagues from the very first moment. The new brand identity therefore not only has great external impact.»

Bignia Vieli
Partner at Wenger Vieli, Attorneys at Law
«Our career site shows much more information for potential applicants and also provides an authentic and close insight into our everyday life. This is how we manage to convince potential applicants to apply.»

Hannah Rhode
Marketing Manager at Sistag AG

Proven process

As with brand development, the process of employer branding begins with the definition of the (employer) brand

Research

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Through surveys, testings and feedback, we get to the core of the company as an employer.

Strategy / Employee Value Proposition

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The strategy results in a clear value proposition for employees.

Creative concept

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Strategy takes shape and becomes visible.

Action plan & priorities

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Specific measures and action plan are derived from the research.

Rollout

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Now it's roll-out,
communication and optimization.

Clearly defined target groups