Founded as a spin-off of Helvetia Insurance, Atlanto is a digital platform for SMEs and start-ups that offers everything from the creation of business plans to customer administration all the way to payroll accounting and bookkeeping. Complicated stuff that Reach branded in a clear, simple way from the ground up.
Bookkeeping is not for everyone. As a result, it can be difficult to get people excited about it. In Atlanto’s case, the values of being friendly, uncomplicated and future-oriented served as the basis and a springboard for the development of its brand and online presence: “This is Atlanto: The online platform that simplifies your daily administration.”
Colours and iconography
Tomato Grotesk is a modern font family with simple geometric shapes and accentuated contrasts that give it – and the Atlanto brand – a strong personality. It is extremely versatile and can be used for both print and online media.
Working with the right bookkeeping software frees up time for you to focus on what matters. Plus, it’s way less stressful. Atlanto’s visual language therefore features users enjoying a positive work-tool balance.