Shaping
change
Services
Brand Story
Brand Design
UI/UX Design
Frontend
Backend
CMS
We developed a visual identity for the Irene M. Staehlin Foundation that embodies the idea of transformation — reflecting the foundation’s focus on connection, change and global impact. The brand translates these values into a coherent visual language that feels both natural and forward-looking. It expresses how the foundation works across disciplines and regions to create meaningful progress.
Branding principles
The concept of change through transformation guided the entire design process. The logo’s interconnected forms express movement and collaboration, symbolising the complexity and reach of the foundation’s work.
Fluid, nature-inspired visuals merge micro and macro perspectives, creating an organic sense of flow. Together with a balanced colour palette and a clear typographic system, these elements form a distinctive and contemporary identity that reflects the foundation’s purpose.
Website
Transformation and movement also define the digital experience. Subtle transitions, fluid backgrounds, and interactive details create a sense of continuity across pages.
Images and text are composed with precision, guiding users intuitively through the content and presenting the foundation’s initiatives in a clear and engaging way.
