Capturing the Olympic spirit
As a worldwide partner of the International Olympic Committee, Panasonic asked us to develop a campaign that would capture the spirit of the Olympic Winter Games and capitalise on the positive atmosphere in a country in love with winter sports.
How it worksA captivating campaign drives online traffic to its centrepiece, the landing page. Attractive prices entice consumers to take part in a guessing game, where gamification mechanics make sure, users engage with the brand.
Centre of attentionAll activities are designed to generate traffic to the landing page. Gamification mechanics enhance the consumer experience, engaging users throughout the duration of the campaign.
Attracting attentionAnimated and impactful banners on major news platforms deliver a strong brand message and drive traffic to the landing page.
Standing out at the POS
After the presentation of the campaign, some of the largest online retailers came on board
New contacts generated and engaged with the brand throughout the campaign
The campaign lead to a substantial increase in sales of the promoted products