Making the brand ready for the digital age
Digging deeperWith qualitative interviews at all levels, we got to the bottom of the brand's DNA. This provided a solid basis for further developing the brand and making it fit for the digital age.
Ideation & creative
A colour palette
Dax is Sanagate’s corporate typeface. In order to achieve high brand recognition, we have continued to use this sans serif font.
Merriweather is a serif typeface that contrasts with the primary font. It underlines the brand’s human and warm aspect and, thanks to its pronounced serifs, looks elegant and classic.
An set of icons covering all applications
Bold imagery that speak a clear languageIt is the imagery that makes the Sanagate brand unique and thus an essential element of its visual identity. It is the basis for clear, consistent and visually appealing communication across all touchpoints. Three different image levels cover the specific needs of all communication channels. Above all, the first image level with its strong brand elements, supplemented by near-life images of the target groups for the product level. Finally, there are different, but coherent and attention-grabbing images on the tactical level.
Better results thanks to a solid baseWith carefully and purposefully created brand elements, the design of all necessary touchpoints becomes a very natural and harmonious process.
An unmistakable and strong association with the brand. The color gradient of the primary Sanagate colors blue and green serves as a stage for studio portraits of employees and the target group. They build the visual framework for product communication.
Second level images complement Level 1 images, showing the target audience in real situations out of their daily life. Therefor authenticity and relevance are given.
When online is strategicAs an online health insurance company, the digital experience and the usability of their website is of strategic importance. Along the entire customer journey, we developed and implemented a corporate website that delivers on both, performance and a compelling brand experience.
Some interesting facts and figures
tools we worked with,
such as Confluence, Invision,
Monday and Slack – but nothing
beats a weekly jour fixe
number of screens
designed across all devices
main sections in the
digital CI manual