Making a brand relevant again

Silent Gliss is the leading global supplier of premium interior window treatment systems. Reach Partners has comprehensively redesigned the Silent Gliss brand and all its touchpoints to make it relevant again — for today and tomorrow.

Services
Brand positioning
Brand story
Brand design
Marketing collateral
Advertising
POS
Information architecture
UI/UX design
Frontend coding
Content creation

Position the brand
based on its DNA

Based on Silent Gliss' historical roots and unique USP we have developed the new brand positioning. It is forward looking and differentiates the company from their competitors.

Key Concepts

Technology

Atmosphere

Silence

A new brand claim based on a unique story

Brand Story
When Alexander Weber kept waking up too early due to the grating sound of his neighbor’s curtain tracks, he set out to found Silent Gliss.
Brand Claim
The Architects
of Silence.

A logo for today’s world

The sneaking cat, a perfectly fitting symbol for a smoothly running curtain track and part of Silent Gliss’ history, redesigned for today’s applications.

When details make the difference

DraftFinal

A colour palette based on brand values

Primary colours

Secondary colours

Typography

Primary font

Secondary font

An extensive set of icons for a wide range of applications

A consistent structure covers the needs of international markets

Corporate
website

During the rebranding process we always had its digital implementation in mind – and it paid off. Despite the complex information architecture (IA) as well as its innovative design and UI, the website is intuitive and user-friendly. On all devices.