Beta

Award winning work

Swiss airline Helvetic Airways approached us to redesign their inflight magazine as well as to create a new online experience with an integrated booking engine.

Services
Strategy
User Experience
User Interface
Web Design
Frontend
Editorial Design
Content
Art Direction

Helvetic editorial design

Website

The customer journey before the passenger’s journey

A flight experience doesn't just begin when boarding the plane. The website creates a relaxing mood even before the trip. While its sleek design supports the Helvetic brand, the intuitive user interface makes booking a flight simple and effortless.

Web design
Wireframes

Responsive web design
Screendesign
Mobile design
User interface
User experience
–

Website

Booking a flight
made easy

The intuitive and tested booking engine makes sure passengers do not abort the process before hitting the confirmation button.

Inflight magazine Cover of Helvetic Relax Magazine

Stories as business drivers

We set out to capture the essence of flying with Helvetic: an enjoyable experience that enables their passangers to explore destinations beyond the mainstream. We have come up with a new name and an editorial concept that not only makes reading fun, but also promotes the stories and the content that are important to Helvetic’s business.

  • Cover Story
  • Aviation
  • Destinations
  • Trivia
  • Feature story
  • Backstage
  • Moments
  • Fleet

Ideation

The luxury of flying

While the visual language is reminiscent of bygone times when flying was still a luxury for some, its modern layout and typography give the magazine a very contemporary look and invite passengers to read.

helvetic magazine design

Editorial design

Illustration

story telling and content marketing

copy writing

Photography for editorial design

Graphic design

International recognition

The concept and its implementation convinced the jury of the German Design Award. After having been selected and nominated, we won the distinction “German Design Award Winner 2018”.

Winner of German Design Award 2018

Editorial design

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