Making a brand relevant again
Silent Gliss is the leading global supplier of premium interior window treatment systems. Reach Partners has comprehensively redesigned the Silent Gliss brand and all its touchpoints to make it relevant again — for today and tomorrow.
Position the brand
Based on Silent Gliss' historical roots and unique USP we have developed the new brand positioning. It is forward looking and differentiates the company from their competitors.
based on its DNA
A new brand claim based on a unique story
When Alexander Weber kept waking up too early due to the grating sound of his neighbor’s curtain tracks, he set out to found Silent Gliss.
A logo for today’s worldThe sneaking cat, a perfectly fitting symbol for a smoothly running curtain track and part of Silent Gliss’ history, redesigned for today’s applications.
When details make the difference
A colour palette based on brand values